You’ll hear this from us here at Rossa Lighting: At the holidays, you’re not just in the business of selling, you’re in the business of helping people celebrate. People in Ireland are in more than just a shopping mood at Christmas. They’re in the mood to find the perfect gift for someone they care about. They’re in the mood to make Christmas wonderful for their families. They’re in the mood to feel things they don’t get to feel at any other time of year.
That makes your shopping center’s attitude toward the season important; it makes shopping center Christmas decorations matter. A festive atmosphere shows customers that you’re getting into the spirit by creating an atmosphere that matches their gift-giving state of mind and heart.
Be a must-visit Christmas destination.
Christmas is a great opportunity to promote the overall identity of your Irish business. Certainly, it’s always a collection of places to find products and services. But at Christmas, you can turn it into a themed experience that makes every business in your center a potential opportunity for customers to make somebody’s Christmas. Of course, that takes planning. Just contact us at Rossa Lighting and we’ll be glad to help you tell the kind of Christmas story you want your shopping center Christmas decorations to tell.
Take a walk around your shopping center and count the number of people—especially younger people—who don’t have a smartphone in hand. Odds are the number won’t be very high. Whether they’re looking for selfie opportunities, or snapping pics of gift ideas they want someone’s opinion on, your shopping center could find itself on social media at any second during the day. A few selfie-worthy locations and some signs suggesting an Irish Christmas-specific hashtag for any and all posts people make while on the premises can go a long way.
Brighten the day for employees.
You know what it’s like to step into a festive place; it affects your overall mood, even if you’re going someplace you’re not thrilled about going. You know what we mean. Sure, you may not have been thrilled about going to your spouse’s office party, but man, the way they had the place decorated sure was fun.
The same can be true for the people who get up for work every day with your shopping centre as their destination. Whether it’s your employee giving a customer directions or a store associate helping someone with a gift decision, being surrounded by an atmosphere of the celebration can create a sense of energy and positivity that can mean only good things for each and every customer interaction.
Don’t forget the outside.
It’s no secret that it’s getting harder and harder to get the attention of shoppers in this world. That said, you should make sure that the “cover of your Christmas celebration story” is inviting. If people tend to pass your shopping centre while passing by on the motorway, give your parking lot and store exteriors some glow that calls out to them. If you’re in an area that gets more traffic from surface roads, transform your entrances from glorified driveways into pathways that invite shoppers to come in and enjoy a unique experience of holiday spirit.
What’s the takeaway? Just what we said above: Irish Shopping center Christmas decorations matter. They offer you a unique opportunity to share a special time with our customers and support them as they look for gifts to help them achieve important personal relationship goals.
The Rossa Lighting Team.